At the risk of
painting my friends
in the high-performance
coatings
industry with too
broad a brush, the primary, almost singular
purpose behind our labors — yours as a
painter, facility owner or specifier, ours as a
coating supplier — is to protect and prolong
the service life of the various buildings and
infrastructure necessary in our daily lives.
But while it’s true that our color palette is
more often than not limited to shades of
gray, appearances matter in this business,
and successful contractors realize it. That’s
why Greg Fromkin of Fromkin Brothers
Painting and Flooring in Edison, N.J., puts
a premium on using quality Sherwin-
Williams products and employing field
supervision, ensuring that appearance standards
are met consistently.
For Fromkin, it’s not just the appearance
of the various structures his firm
paints that matters. For example, he insists
that the firm’s sales reps greet each business
day in a suit and tie.
“The appearance of our people, our
office, everything we do before we’re even
awarded a job generates confidence in our
services and our ability to execute that
job,” he says.
Similarly, as a supplier, we’re conscious
of the fact that attractive appearances
impress your customers. Sherwin-Williams
has long been a leader in bringing color to
industrial environments, and now we’re a
leader in keeping it there as well. Our new
clear coats prolong color and gloss retention
of industrial coatings, thereby keeping
industrial coatings systems looking good as
well as functioning properly.
You see, applying an attractive coating
system is pretty practical after all.
John Morikis, President
The Sherwin-Williams Company
Paint Stores Group
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