Business Segment Information
Line
Paint Stores Segment 
The Paint Stores Segment is the exclusive distributor of Sherwin-Williams® branded architectural coatings, industrial maintenance products, industrial finishes and related items produced by the Coatings Segment of the Company and others. The Paint Stores Segment is also a distributor of similar coatings and other products manufactured by third parties. Paint, wallcoverings, floorcoverings, window treatments, spray equipment and other associated products are marketed by store personnel and direct sales representatives to the do-it-yourself customer, professional painter, contractor, industrial and commercial maintenance customer, property manager, architect and manufacturer of products requiring a factory finish. Competitors of the Segment are other paint and wallpaper stores, mass merchandisers, home centers, independent hardware stores, hardware chains and manufacturer- operated outlets. Product quality, service and price determine the competitive advantage in the highly fragmented paint product market. The loss of any single customer would not have a material adverse effect on the business of the Segment. 
Paint Stores Segment Net External Sales  
Click to Enlarge 
The Paint Stores Segment consisted of 2,156 Company-operated specialty paint stores in the United States, Canada and Puerto Rico at December 31, 1996. The Segment is divided into four separate operating divisions, each of which is responsible for the stores located within its geographical region. A map at the end of this report shows the number of paint stores by state or province and the approximate geographic boundaries of the divisions. During 1996, the Segment opened 23 net new stores, added 55 stores through acquisitions (of which 11 were closed) and relocated 38. There were 43 net new stores opened in 1995 and 16 in 1994. In 1997, excluding any acquisitions, the Segment plans to open approximately 40-50 net new stores, including several in Canada and Mexico.  

During 1996, the Paint Stores Segment integrated a number of acquired businesses. The Segment obtained 27 stores as part of the Pratt & Lambert United, Inc. (Pratt & Lambert) acquisition and also completed various other acquisitions, including Pro-Line Paint Company, Seagrave Coatings Corporation, Mercury Paint Company and Brod-Dugan Company. The Pro-Line and Seagrave acquisitions provide the Segment with expanded presence in the industrial and marine markets, while the Mercury and Brod-Dugan acquisitions add 25 stores selling well-known and respected brands to contractors and retail customers. 

The Segment's base business performed exceptionally well during 1996. LowTemp 35 ™ Exterior Latex Paint, a high quality exterior latex paint which can be applied in temperatures as low as 35 degrees Fahrenheit, was one of many new products introduced during 1996. This product was selected by the editors of “Today's Homeowner” magazine as one of the fifty best new products for 1997. The editorial staff of the magazine conducted a yearlong search for the best new products based on characteristics such as innovation, quality, durability, ease of use, price, warranty and environmental friendliness. LowTemp 35 ™ exhibited the desired attributes and was selected as the most innovative new paint product. After receiving this same award for its EverClean ® product line in 1995, the Segment was especially honored to receive such high recognition for the second consecutive year. 
LowTemp 35™  In 1997, the Segment will continue to capitalize on its achievements and product knowledge by further enhancement of existing products and continued introduction of new and innovative products. Over thirty new products will be introduced in the coming year, including a new family of interior primers under the Prep-Rite ™ label. These primers will have labels which will clearly instruct the consumer to use the right primer based on the type of surface to be painted. Advertising campaigns will highlight many of these new products while continuing to emphasize the Segment's existing superior-quality products. In addition, following the successful print advertising campaign in 1996 which highlighted the Segment's increased wallcovering product selection and its readily-accessible customer service team, advertising will be expanded in 1997 to include national television promotion of the Segment's wallcovering product line and its low-price guarantee available at all Sherwin-Williams' stores. 
Coatings Segment 
The five divisions within the Coatings Segment (Coatings, Consumer Brands, Automotive, Transportation Services and Diversified Brands) participate in the manufacture, distribution and/or sale of coatings and related products. The Coatings Segment employs a variety of trade names and trademarks in pursuit of its business. Sherwin-Williams ® , Con-Lux ® , Old Quaker ® , White Lightning ® , Dutch Boy ® , Kem-Tone ® , Ralph Lauren ™ , Cuprinol ® , Pratt & Lambert ® , H&C ® , Martin-Senour ® , Standox ® , Lazzuril ™ , Excelo ™ , Krylon ® , Rust Tough ® , Colorgin ™ , Rubberset ® and Dupli-Color ® are some of the trade names and trademarks that have high national and international customer recognition and collectively contribute significantly to the sales of the Segment. The Segment has sales to certain customers that, individually, may be a significant portion of its revenues. However, the loss of any single customer would not have a material adverse effect on the overall business of the Segment. All technical expenditures are sponsored by the Company and occur in the Coatings Segment. The expenditures for research and development appear in note 1 of this report.  

Coatings Division  
In the United States, the Coatings Division manufactures paint and paint-related products for do-it-yourself customers, professional painters, contractors, industrial and commercial maintenance accounts, and manufacturers of factory finished products. Sherwin-Williams ® branded architectural and industrial finishes are manufactured exclusively for the Paint Stores Segment. Labels, color cards, traffic paint, adhesives, private label and other branded products are manufactured for the Paint Stores Segment, the Consumer Brands Division and other divisions of the Company. Competitive factors for the Division are product innovation, manufactured product quality, service, distribution and price. Domestic competitors of the Division consist of other coatings manufacturers located throughout the United States. There are approximately 900 such manufacturers at the regional and national levels. The Coatings Division continues to strive to be the lowest cost producer of high quality coatings to gain an advantage over its competitors.  

Worldwide, there are many competitors in each of the foreign markets served by the Division as it manufactures, distributes and sells its products through wholly- owned subsidiaries, joint ventures and licensees of technology, trademarks and trade names. During 1996, the Division assumed the management of the architectural paints and coatings business of Globo S.A. Tintas e Pigmentos located in Brazil and the industrial coatings portion of the Stierling Group of companies located in the Republic of Chile, after the Company's acquisition of such businesses. At December 31, 1996, the Division included 9 subsidiaries and joint ventures in 8 foreign countries and 37 licensing agreements in 30 foreign countries. The majority of the sales from licensees and subsidiaries are in South America, the Division's strongest international market. New licensing agreements were signed in the Dominican Republic and Vietnam in 1996. In addition, new licensees in Argentina, China and Greece were obtained through the Pratt&ampLambert acquisition. In 1997, the Division will continue to develop new business internationally by following a predetermined regional approach for the establishment of subsidiaries, joint ventures and licensees in selected countries.  

During 1996, the Coatings Division focused on integrating the operations of Pratt&ampLambert and several smaller domestic acquisitions into its own operations.  

The integration benefits included consolidation and overhead cost synergies while producing record gallon output. The Division's priorities for foreign acquisitions were to lower the cost of production through manufacturing efficiencies, better manufactured product quality, and improved service and distribution. The Division also continued to expand its powder coatings operations during 1996, completing construction of a new plant in Harrisburg, Pennsylvania and obtaining a new plant as part of the Pratt&ampLambert transaction. The Division's first powder coatings plant in Fort Wayne, Indiana obtained ISO 9001 certification of its quality control system.  

In 1997, the Division will continue to integrate the manufacturing facilities obtained in 1996 as well as the manufacturing facility the Division obtained in January 1997 as part of the Thompson Minwax Holding Corp. (Thompson Minwax) acquisition. The integration of the acquired plants into the existing organization requires an analysis of the strategic fit of each of the Division's facilities, acquired and existing, in relation to the total manufacturing capability of the Division. Those facilities that do not fit well into the strategic plan will be closed and their production transferred to more efficient, more strategically located plants. As part of the analysis of the strategic fit of each facility, the Coatings Division will complete the closing of certain non-strategic facilities in 1997, while increasing the capacity and efficiency of other facilities. When the rationalization is completed, the Division will undergo a complete logistics and product sourcing review to further improve the efficiency of the manufacturing and distribution network. Throughout 1997, the Division also plans to continue its heightened research and development activities through new process developments that bring the manufacturing of products closer to the end user and through increased support of new product introductions. 

Consumer Brands Products  Consumer Brands Division 
The Consumer Brands Division is responsible for the sales and marketing of branded and private label products by a direct sales staff to unaffiliated home centers, mass merchandisers, independent dealers and distributors. Many of the country’s leading retailers are among the Division’s regional and national customers. The Division’s competition for sales to these leading retailers comes from over 400 regional and national paint manufacturers and distributors of branded and private label paint and associated products. The competitive factors that set the leaders apart from the rest are service, brand recognition, distribution and price. 
The acquisition of Pratt & Lambert provided the Division sales and marketing responsibility over the Pratt & Lambert ® , Fabulon ® and M.L. Campbell ® brands. In addition to expanding sales of branded products through independently-owned paint and decorator stores, the acquisition enabled the Division to significantly enlarge its distribution of private label products in the mass merchandiser and home center channels. The home center channel continues to consolidate, creating competition for the business of the best regional and national home centers. The Division has been successful in targeting the majority of the strong home centers. The Division's launch of the Ralph Lauren ™ paint line was highly successful in 1996, with distribution through both the independent store and home center channels. The Division created the color palette for this upscale paint line and provides the technical expertise for the easy-to-use textural finishes that represent a breakthrough development for the paint industry.  

In 1997, the Division will introduce several new products, including the launch of a new line of paints under the Martha Stewart ™ label in early spring. In addition, the acquisition of Thompson Minwax will add the full line of Thompson's ® exterior stains and sealants to enhance the Division's position in the market for both wood stains and concrete coatings. These products are an excellent balance with the Division's existing Cuprinol ® wood stains and H&C ® concrete coatings lines. The acquisition of Thompson Minwax will also assist the Division in expanding internationally, as it will add a line of interior varnishes and exterior stains under the Ronseal ™ brand name in the United Kingdom and Ireland. Marketing programs for 1997 will target these new lines in addition to continued advertising of the Division's Dutch Boy ® , Pratt & Lambert ® and other brands. 

Automotive Division 
The Automotive Division develops, manufactures and markets motor vehicle finish and refinish products under the Sherwin-Williams ® and other branded labels in the United States and Canada through its network of 135 company-operated branches at December 31, 1996. The branches are supported by a direct sales staff. Products are also marketed through independent jobbers and wholesale distributors. The Division is the sole distributor of Standox ® branded vehicle refinishing paints in the United States and Canada for American Standox, Inc., a joint venture. The Division sells directly to independent automotive body shops, automotive dealerships, fleet owners and refinishers, production shops, body builders and manufacturers requiring a factory finish (OEM). A subsidiary in Jamaica generally markets a full line of products. Products manufactured in Kingston, Jamaica are sold through 9 stores and other dealers and by a direct sales force to independent dealers, painters, contractors, automotive body shops and industrial and commercial maintenance accounts in Jamaica. A portion of the income for the Division comes from the licensing of technology, trademarks and trade names to foreign companies. The Division has 12 licensees in 14 foreign countries, including a new agreement signed in Indonesia in 1996. Key competitive factors for the Automotive Division are technology, product quality, distribution and service. The Automotive Division has numerous competitors in its domestic and foreign markets with broad product offerings and several others with niche products. Strong distribution and high quality products have been the Division’s greatest competitive advantages.  

The Division's international operations grew substantially in 1996. Productos Quimicos y Pinturas, S.A. de C.V. and its affiliated companies were acquired in January 1996, expanding the Division's presence in the Mexican market with the highly recognized Excelo ™ brand products. In May 1996, Lazzuril Tintas S/A, a Brazilian automotive coatings company, was acquired. Late in 1996, the Division assumed the management of the automotive coatings business of the Stierling Group of companies, a leading producer of automotive coatings in Chile. The addition of these businesses in Mexico and South America will positively impact the Division's name recognition in these areas, providing the opportunity for future growth. 

Automotive Division's Sponsored Dragsters  During 1996, the Division's domestic business concentrated on continued improvement in product quality and color matching technology, achieving much success. The Division also increased its presence in automotive racing circuits promoting its Ultra 7000 ® product line. The Division sponsored two high-performance dragsters which appeared in races throughout the U.S. The dragsters are painted to match the Ultra 7000 ® black and rainbow product labels, providing an opportunity for the painting technicians and fans of those racing circuits to see the Division's products. 
In 1997, the Division will seek to expand its OEM business through commercialization of new interior water-borne coatings and exterior accessory coatings. The Division will continue to emphasize its improved color-matching capabilities to all markets as well as its commitment to developing new technology. Recent technological advancements have also assisted the Division in the development of new products with lower volatile organic compound (VOC) content to meet new regulations which will be effective in mid-1997. The Division's sales force will receive extensive training in early 1997 on changes in product attributes of these new VOC-compliant products and related application techniques which they can provide to the Division's customers. This commitment to improved products, technology and training enhances the Division's position for continued growth.  

Transportation Services Division 
The Transportation Services Division provides warehousing, truckload freight, pool assembly, freight brokerage and consolidation services primarily for the Company and for certain external manufacturers, distributors and retailers throughout the United States and Canada. This Division provides the Company with total logistics service support which allows increased delivery schedules, lower field inventory levels and fewer out-of-stocks. 

Coatings Segment Net External Sales 
Click to Enlarge 
The Transportation Services Division has many different and diverse competitors. In the trucking industry, there are a few large carriers having small or moderate market share while thousands of other carriers compete for the balance of the market. The warehousing and distribution service market is characterized by a large number of competitors with none having dominant share. Since the primary business of the Division is to provide services for the Company’s other divisions, gaining market share is not an objective.  

The Division spent the majority of 1996 integrating and consolidating the distribution centers obtained through the Pratt & Lambert acquisition into its existing distribution network. Consolidation efforts were successful, allowing the Division to achieve logistic and distribution synergies while continuing to meet strong demand. In its ongoing endeavor to improve distribution efficiency, a state-of-the- art truck routing software package was installed during 1996. This routing package represents a computerized fleet planning device which provides optimal loading, delivery and route information based on daily distribution requirements, thereby lowering overall costs. 

In 1997, the Division will integrate the Thompson Minwax traffic functions into the existing network and continue to strive for increased productivity and efficiency in distribution by implementing a supply chain management system. This system will evaluate service quality based on criteria such as timeliness, dispatch effectiveness and service levels. When combined with the routing software package installed in 1996, the Division will be able to more efficiently monitor its distribution functions from start to finish. The Division will also continue its consolidation of distribution centers into larger regional locations. Construction of a 695,000 square foot state-of-the-art distribution service center in Reno, Nevada is scheduled to begin in early 1997, which will allow for the consolidation of four existing centers in the northern Nevada area.  

Diversified Brands Division 
The Diversified Brands Division competes in the following areas: retail and wholesale consumer aerosols custom and industrial aerosols paint applicators and cleaning products. The Division participates in the retail and wholesale paint, automotive, homecare products, institutional, insecticide and industrial markets. A wide variety of aerosol products are filled, packaged and distributed to regional, national and international customers. Products are marketed through mass merchandisers, home centers, automotive chains and maintenance distribution channels in the United States, Canada, Mexico and Brazil. Approximately 6.2 percent of the Division’s total sales in 1996 represented aerosols and paint applicators sold to the Paint Stores Segment. There are various primary competitors in each of the Division’s product lines. The main competitive factors are technical know-how, quality, service and price. Superior quality products, excellent regulatory-complying products, technical leadership positions in electronic commerce and strong customer relationships have enabled the Division to distinguish itself from the competition. 

Diversified Brands Cleaning Products  In 1996, the Division added consumer, industrial and janitorial cleaning products, with reputable brand names such as Cello ® and Spring Fresh ® , to its product selection in the United States through the acquisitions of the Household and Professional Products Division of Grow Group, Inc. (Cleaning Solutions Group) and Sunshine Quality Products, Inc. The Division capitalized on these acquisitions by introducing a full line of industrial maintenance cleaners under the Sprayon ® label at the end of 1996. This line of cleaning products represents the first full-line program of its kind to the industrial maintenance channel and complements the Division's other product lines. The Division also expanded internationally in 1996 through the acquisition of Industria Quimica Elgin Ltda., a leading producer and marketer of aerosol paint under the Colorgin ™ brand label in Brazil. The extensive distribution network of Industria Quimica positions the Division to benefit from the emerging aerosol paint market in South America. 
New products will continue to be an important element for growth in 1997. Following the highly-successful 1996 introduction of Krylon ® Living Color ® Latex Enamel, a latex paint in aerosol form, the Division will expand its Krylon ® Living Color ® and Krylon ® Decorator product lines in the 1997 season to include a complementary line of small-can enamels available in both latex and alkyd formulas. Other product launches will include a Cello ® line of cleaning products for professional janitorial contractors and a Dupli-Color ® automotive bulk paint and chemical line, available in 25 colors, to be marketed to retail customers. Efforts in 1997 will also be targeted toward the integration of manufacturing and marketing operations of Thompson Minwax. Product lines to be added include various interior stains and varnishes under the Minwax ® brand name, finishing and enamel coating products under the Formby's ® and Red Devil ® brand names and specialty lubricants under the Tri-Flow ™ brand name. 

Other Segment 
The Other Segment is responsible for the acquisition, development, leasing and management of properties for use by the Company and others generally within the United States. Obtaining real estate in the proper location at the appropriate cost is a critical component for achieving the desired operating success, particularly for paint stores and distribution service centers. This Segment has many competitors consisting of other real estate owners, developers and managers in areas where we currently hold property. The main competitive factors are the availability of property and price.  

At the end of 1996, the Retail Properties Division owned or leased 221 properties, representing over 1,700,000 square feet of space, which are conducive to the sale of paint and associated products. Such properties include 140 freestanding buildings, for exclusive use by the Paint Stores Segment, and 81 multi-tenant properties, utilized when the basic needs of the paint store can be met and where external rental opportunities can be profitably operated. The paint store must be easily accessible to professional painters and contractors with sufficient access to pickup and delivery areas. Multi-tenant properties are usually smaller “strip” shopping centers with adequate parking and, generally, the paint store will be located at the end of the shopping area for the most convenient access. In 1997, the Division does not anticipate significant growth in the number of owned retail properties needed by the Paint Stores Segment. The occupancy rate for external space was 86.6 percent at December 31, 1996.  

The Non-Retail Properties Division owned or leased 29 properties at the end of 1996 consisting of office buildings, idle manufacturing facilities, distribution service centers and vacant land. Occasionally, such properties are acquired or developed to provide the lowest cost alternative for expansion of distribution operations. Locations that have been utilized profitably in the past which can no longer contribute to the Company’s future plans are offered for sale or lease. At the end of 1996, three idle or vacant properties obtained in the acquisition of Pratt&ampLambert were under contract for sale, with settlement to occur in early 1997. One of the Division's largest tenants terminated its office space lease as of December 31, 1996, vacating over 300,000 square feet of office and storage space. While lease commitments have already been obtained for over 60 percent of this space, the vacancy will adversely impact the Non-Retail Properties Division in 1997. 

 
1996
 
 
1995
 
 
1994
 
 
1993
 
 
1992
 
 
1991
 
 
1990
 
 
1989
 
 
1988
 
 
1987
Net External Sales
Paint Stores $
2,410
 
$
2,131
 
$
1,986
 
$
1,830
 
$
1,682
 
$
1,495
 
$
1,434
 
$
1,346
 
$
1,250
 
$
1,158
Coatings 1,709 1,129 1,100 1,105 1,052 1,032 819 764 687 635
Other 14 14 14 14 14 14 14 13 13 8
Segment totals $ 4,133 $ 3,274 $ 3,100 $ 2,949 $ 2,748 $ 2,541 $ 2,267 $ 2,123 $ 1,950 $ 1,801
Operating Profits
Paint Stores
$
206
 
$
158
 
$
141
 
$
117
 
$
91
*
$
82
 
$
86
 
$
91
 
$
70
 
$
82
Coatings 260 202 201 194 174 * 140 129 120 118 104
Other 13 13 8 5 6 * 8 4 (3) 6 5
Corporate expenses-net (104) (55) (51) (52) (45) * (31) (32) (38) (31) (30)
Income from continuing operations
before income taxes and cumulative
effects of changes in accounting
methods $ 375 $ 318 $ 299 $ 264 $ 226 * $ 199 $ 187 $ 170 $ 163 $ 161
Identifiable Assets
Paint Stores $ 634 $ 550 $ 517 $ 494 $ 464 $ 449 $ 418 $ 393 $ 426 $ 367
Coatings 1,764 846 757 730 719 713 662 480 457 401
Other 45 45 44 51 58 55 58 49 47 43
Corporate 552 700 644 640 489 395 366 453 329 399
Consolidated totals $ 2,995 $ 2,141 $ 1,962 $ 1,915 $ 1,730 $ 1,612 $ 1,504 $ 1,375 $ 1,259 $ 1,210
Capital Expenditures
Paint Stores $ 40 $ 29 $ 26 $ 29 $ 23 $ 22 $ 20 $ 31 $ 19 $ 17
Coatings 68 68 46 28 40 22 27 27 39 29
Other 3 4 1 1 1 4 10 5 4 4
Corporate 12 7 6 5 5 3 7 4 10 5
Discontinued operations                                                                                                        2
Consolidated totals $ 123 $ 108 $ 79 $ 63 $ 69 $ 51 $ 64 $ 67 $ 72 $ 57
Depreciation
Paint Stores
$
26
 
$
24
 
$
23
 
$
21
 
$
19
 
$
18
 
$
16
 
$
14
 
$
12
 
$
11
Coatings 40 31 30 27 26 23 22 22 18 16
Other 3 2 3 3 2 3 3 3 3 2
Corporate           7           6           5           4           4           4           3           3           4           3
Continuing operations totals $ 76 $ 63 $ 61 $ 55 $ 51 $ 48 $ 44 $ 42 $ 37 $ 32
Operating Margins
Paint Stores 8.6% 7.4% 7.1% 6.4% 5.4% * 5.5% 6.0% 6.8% 5.6% 7.1%
Coatings 9.9% 10.5% 11.1% 11.0% 10.5% * 8.9% 9.8% 10.0% 10.8% 10.4%
Other 38.4% 39.1% 26.2% 15.5% 20.7% * 26.7% 13.8% (11.1)% 25.5% 33.9%
Segment totals 9.4% 
9.1% 
9.1% 
8.7% 
8.1% 
* 7.4% 
7.9% 
8.1% 
8.2% 
8.8% 
*Beginning January 1, 1992, additional expenses associated with postretirement benefits reduced operating profits. For comparative purposes with prior years,
Paint Stores' operating profit for 1992 was $96 million and Coatings' was $178 million, excluding the effects of such additional expenses.
Intersegment transfers
1996
 
 
1995
 
 
1994
 
 
1993
 
 
1992
 
 
1991
 
 
1990
 
 
1989
 
 
1988
 
 
1987
Coatings $924 $801 $720 $655 $598 $523 $492 $442 $401 $368
Other         21         19         18         17         16         16         15         14         12           7
Segment totals $945 
$820 
$738 
$672 
$614 
$539 
$507 
$456 
$413 
$375 
LIFO expense (credit) in income from continuing operations before income taxes and cumulative effects of changes in accounting methods
1996
 
 
1995
 
 
1994
 
 
1993
 
 
1992
 
 
1991
 
 
1990
 
 
1989
 
 
1988
 
 
1987
Paint Stores $ (1) $ 9 $ 1 $ 4 $ 6 $ 6 $ 4 $ (2)
Coatings           (6)         14       $      (3)         (1)         (2)         6         7         14           3
Segment totals $ (7) 
$ 23 
$ 0 
$ (3) 
$ 0 
$ 2 
$ 12 
$ 13 
$ 18 
$ 1 
Notes to Segment Tables 

Net external sales, operating profits, identifiable assets, depreciation and operating margins include continuing operations only for 1987. 

Operating profit is total revenue, including realized profit on intersegment transfers, less operating costs and expenses. Adjusting for special credits in 1989 and special charges in 1988, operating profit of the Paint Stores Segment increased 7.8 percent from 1989 to 1990 and 7.7 percent from 1988 to 1989. Corporate expenses include interest which is unrelated to real estate leasing activities, certain provisions for disposition and termination of operations and environmental remediation which are not directly associated with or allocable to any operating segment, and other adjustments. 

Identifiable assets are those directly identified with each segment's operations. Corporate assets consist primarily of cash, investments, deferred pension assets and headquarters' property, plant and equipment. 

The operating margin for each segment is based upon total external sales and intersegment transfers. Intersegment transfers are accounted for at values comparable to normal unaffiliated customer sales. 

Export sales, sales of foreign subsidiaries and sales to any individual customer were each less than 10% of consolidated sales to unaffiliated customers during all years presented.

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